Techniques for Building a Strong Website Structure With Internal Links

Techniques for Building a Strong Website Structure With Internal Links. Internal links have the same effect as external links (backlinks). 

The difference is, the website owner can control 100% of the amount, location, and structure.

Techniques for Building a Strong Website Structure With Internal Links
Source: cdn.cognitiveseo

Building internal links means building a website structure. And to build a strong structure, it's not enough to just rely on 'related posts and links in the navigation menu.

There are techniques to make your website more robust.

Techniques for Building a Strong Website Structure With Internal Links

About internal links

In order not to be misunderstood, let me briefly explain the meaning.

Internal links are links that point from one page to another on the same website. While external links or backlinks come from outside the website.

There are 3 main purposes of links in websites:

  • Easy visitor navigation
  • Building a website structure
  • Distribute authority to other pages of the website

So, if on your website there is 1 page that has high authority (because of backlinks), you can distribute its power to other pages. This is the importance of internal links.

Good website structure

I mentioned earlier that one of its functions is to form a website structure. The reason is because pages that get a lot of internal links will be considered the main page by search engines.

Here's an example of a good website structure (simplified):

Website Structure

Each circle represents one website page and lines indicate links. The larger the circle, the greater the authority of the page (because there are many links).

This kind of structure is good because it clearly shows which content is the main content and which content is related and supports the main content. Thanks to this, visitors and search engines can easily explore the site.

Why isn't 'related posts' enough

Many websites, especially blogs and online stores, rely on automatically generated related posts to build internal links.

This method is not good enough to build a website structure.

Because the links in related posts are generated automatically by the system, you don't have the power to determine which pages are the most important on your website.

As a result, the website structure looks like this (rough estimate):

Poor Structure

With related posts, all content becomes the same level. There is no content that is considered important, there is no supporting content. This is because one page links to other pages weightlessly and with the same quantity.

If you only use related posts, it means that you only rely on backlinks to determine page priority. Stronger than websites that rely on internal and external.

In addition, visitors also visit pages in related posts less frequently than manually generated internal links.

Main content

Intentionally or unintentionally, your website must have some main content.

This main content is usually the most weighty, the process of creation is the most time consuming, and you feel the most proud of the content.

If you don't feel you have the main content. Check your Analytics and see which pages are visited the most besides the homepage. Make these pages the main page. Upgrade and redevelop its contents.

Furthermore, other content that you create after this should be a derivative, further explanation, or side of the main content that can be linked back with internal links.

These main content will later have a high chance to appear on Google site links.

Tips for building internal links

Here are ways you can do to build internal links manually without using any plugins to create a good structure.

1. Insert in content

The best forms of links are those between sentences in the content. First, because it looks natural. Second, visitors are more interested in clicking. Third, rich in keywords.

A link to a certain page appears at most once so as not to disturb the reader. Better to post links to 2-3 different pages in one article than 2-3 to the same page.

2. Use anchor text

Just like backlinks, use anchor text to link to each internal link. Don't use generic phrases like “click here”, “this page”, etc. for internal links unless absolutely necessary.

Do not also use phrases that are too optimized. Insert it into the sentence naturally so that the sentence remains easy to read but still describes your link.

3. Avoid links to the following pages

Do not link to the homepage from within the content because there are already many links on your website leading to the homepage. Do not also put a link to your own page, it's useless.

Other pages that you don't need to optimize for search engines such as contact, about, and rules also don't need to be linked.

4. Link only relevant pages

Internal links that you post must be to pages of similar topics. For example, page 1 is about fried tofu recipe, page 2 is about resep fried tempeh, page 3 with a motorcycle topic.

You can link pages 1 and 2, but never link pages 3 with 1 and 2.

5. Dofollow

Be careful

Don't put rel="nofollow" for all the links on your web page. Nofollow links are considered not to distribute page authority to other pages, so they will be useless in SEO.

6. Don't disturb the comfort

Anything you do on your website should not disturb the convenience of readers, including internal links.

That is, do not put too many links and do not put up irrelevant links.

How much is too much? Depends on the length of your article.

7. Limit the number of site-wide links

Site-wide links are links that appear on all pages of your website, for example links in the header, sidebar, and footer navigation. Most of these links will not have a positive impact, it will cause your structure to be less good and make visitors disturbed.


This is the technique of building internal links manually to get a good structure. In the process of creating a website, anything that is done manually usually gives better results than completely automatic

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